Why I Deleted My Own Shop

12-months ago when I started trying to sell online using extended family belongings I had a simple and easy plan. Build up a social media presence and focus all traffic around my own umbrella website http://www.webconfection.com. Simple. With over 30 years software development experience, 20+ years cloud related what could be easier? Overnight income, 30 years in the making. Boom!

I’d probably describe myself as creative and ill disciplined. I like to dream but I’m also lazy when left to my own devices. A bit paranoid I’ve spent 20+ years trying to reduce my easily available digital footprint.

My problem with plan A? At this stage an online shop is more hassle than it’s worth and I have no social media presence to speak of. I need to focus on (re)building a digital footprint and selling across multiple 3rd party channels such as Ebay, Vinted, Amazon and more.

To that end I am now redirecting all webconfection.com traffic to my incredibly boring blog. Gone but not forgotten. I still own the domain and emails will continue to work. I have also taken receipt of some branded Web Confection cards to be included with every package I send out. An effort to raise the name but not the domain.


Initially focused on the following platforms. More than enough.

Active on Ebay with irregular sales, maybe 3/4 per month. I’m at a loss as to how to attract followers and I’m not paying £20 per month for a shop. The auctions are great fun and great value when selling high-end items.

Active on Vinted, my most popular and profitable channel. Trying to focus on cheaper items, under £15 moving forward to encourage bundle buying. Designer shoes at £50 a pair garner lots of interest but no buys.

I’m still a Depop virgin. Turned down a few offers but yet to complete a deal. All advice and experience appreciated. Am I just an old fart on a teenage platform? Should I change my profile picture and hide my face?

Slow going on Etsy and the focus of my next project. I’ve purchased a Dremmel plus workstation and have been polishing old currency. Quite the gadget, a must have. I’ve had lots of silly ideas and suggestions from fridge magnets to keyrings and a traditional lucky present for the blushing bride.

Have an amazon account, jumped through the initial hoops and listed a couple of products. But waiting for the right product. Don’t envisage using it for unique items, I need a supply. Lots more to do, I have deliberately stayed away whilst pursuing smaller more immediate goals.

Gumtree is boringly simple. Based on experience include the words “Collection or P&P”. Items will get a lot of immediate exposure but if it doesn’t sell quickly it probably won’t sell. Great for local sales of items not easy to post. I have about 20 listed.

Social Media

My achilles heel. How to promote my company profile without raising my personal profile? I don’t want to pretend my life is interesting, give regular updates and comment on others. I’m boring and happy.

The only social media solution I’m comfortable using. Web Confection on Twitter has 40 followers and I often repost links. I need to do a lot more to garner any interest.

I find Facebook invasive. It’s not a conspiracy theory, I just prefer to be non-contactable on that platform. I’m not trying to make a statement. It’s also a double-whammy because I’ve lost the the social media and marketplace solutions. Do I need to rethink my position?

I have created a Web Confection placeholder on LinkedIn, just not used it. I’m not comfortable promoting on a platform where my contacts know me as a software developer. They’ll be very surprised.

Again, Web Confection on Youtube exists but never made a video. You’ll notice it’s a reoccuring social media pattern with me. But Youtube has more appeal than Facebook or LinkedIn. Quick 60 second restoration videos perhaps? Before and after when selling items.


I use many more online platforms than listed. Many on a daily basis. And many many more I need to embrace. My own ecommerce solution was an unhappy marriage and an overhead of time and money. I’m not ready.

I don’t need or want my own online shop.

Cheers, Charles

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